As the exclusive representative of the seller, Marcus & Millichap's Hospitality Division is pleased to present for sale to qualified investors the Baymont Inn & Suites Selma (‘Hotel’ or ‘Property’) located in Selma, Alabama. The Wyndham Hotels-branded Hotel is offered at $2,650,000 or $44,167 per key.
The Baymont Inn & Suites Selma is a 60-room, two-story Hotel stationed at 2420 N Broad St in Selma, Alabama just off U.S. Highway 80. Various common area amenities at the Property include an outdoor pool, fitness center, business center, BBQ grills, and bus/truck parking.
Selma, located on the banks of the Alabama River, is the county seat of Dallas County. Selma is located 48 miles West of Montgomery, and 87 miles South of Birmingham. The Hotel’s proximity to some of the city’s popular demand generators allows it to take full advantage of the prominent industries within the local economy. The city offers a range of notable landmarks, including the iconic Edmund Pettus Bridge (2.0 miles), which spans the Alabama River. The National Voting Rights Museum (2.3 miles) sheds light on the history of equal voting rights and provides an enlightening experience. Brown Chapel AME Church (1.0 mile), a historic site, adds to the city's cultural fabric. For nature enthusiasts, Yates Lake (4.8 miles) provides opportunities to boat and swim, while Valley Creek Park (3.1 miles) offers peaceful outdoor spaces. The city hosts major employers such as Vaughan Regional Medical Center (2.4 miles) and Bush Hog (2.5 miles), a manufacturer of agricultural equipment. Recent investments have focused on revitalizing downtown Selma, with initiatives aimed at enhancing the city's historic appeal and supporting local businesses. The city's strategic location along major transportation routes, including U.S. Route 80 and the Alabama River, enhances its role in transportation and commerce.
Among the key room night generators in Selma, Corporate Lodging Consultants (CLC) is a federal government contractor and the largest outsourced lodging services provider in North America. Funded by FEMA, the CLC Emergency Lodging Assistance Program (ELA) provides crucial support by providing prompt lodging support for short term stays during critical times of need. In partnership with United Way, the Dallas County Family Resource Center empowers individuals with services to find employment, access to essential family resources, and more with their extensive family-oriented support programs. Additionally, local organizations such as the Edmunite Missions, offer food, clothing, and shelter to impoverished Southerners. Other significant room night generators include Hoist & Crane, the Meridian & Bigbee Railroad, Cornerstone Realty, and Neely Charter.
In the trailing twelve-month period ending in December 2023, the limited-service Hotel recorded room revenues of over $798,000 and a net operating income of just over $372,000, or 46.8 percent as a percentage of total revenues. As of July, the twelve-month average RevPAR in the Alabama South Area hotel submarket was climbing at an annual rate of 6.3 percent. A prospective buyer should be able to capitalize on the anticipated increase in RevPAR through better revenue management, not only benefiting from increased market share but also higher NOI flow-through.
Eddie Greenhalgh
Broker of Record
800 Shades Creek Parkway, Ste. 815
Birmingham, AL 35209
Lic #: AL 000088298-0